The Persistent Myth of “Set It and Forget It” SEO
In the world of digital marketing for service companies, there’s a pervasive myth that search engine optimization (SEO) is a one-time fix. This couldn’t be further from the truth, and today, we’re going to debunk this misconception.
At mta360, we’ve been helping HVAC dealers, plumbers, roofers, and electricians navigate the complex world of digital marketing since our founding in 2011. Over the years, we’ve encountered numerous service companies who believe that once they’ve optimized their website, they can sit back and watch the leads roll in indefinitely.
Why This Myth is Dangerous
Believing in the “set it and forget it” approach to SEO can be detrimental to your business for several reasons:
1. Search algorithms are constantly evolving
2. Your competitors are always working to improve their rankings
3. User behavior and search trends change over time
4. New content is needed to maintain relevance and authority
The Reality of Effective SEO
SEO is an ongoing process that requires consistent effort and attention. Here’s what effective SEO really looks like:
- Regular content updates
- Continuous keyword research and optimization
- Ongoing link building and outreach
- Frequent technical audits and improvements
- Constant monitoring and adaptation to algorithm changes
At mta360, we understand that service companies like HVAC dealers, plumbers, roofers, and electricians need a sustainable, long-term approach to digital marketing. Our team of experts works tirelessly to ensure that our clients’ websites remain competitive in the ever-changing digital landscape.
Don’t fall for the myth of one-time SEO. Invest in a comprehensive, ongoing strategy to keep your service company at the top of search results and ahead of the competition.